Roger Hampel
Photo Credit: Manchester City
Manchester City has announced the renewal of its regional partnership with ABeam Consulting Ltd, a management consulting firm headquartered in Tokyo, Japan. Since August 2021, ABeam has served as Manchester City’s Official Management Consulting Services Partner in Japan, and this renewed multi-year agreement underscores the success of their collaboration and commitment to growth in the Japanese market.
A Successful Partnership for Sports Innovation and Growth ABeam
ABeam Consulting provides management consulting services across various industries worldwide, specializing in sports management, marketing, sponsorship, and digital technology. Through the partnership, ABeam has supported Manchester City in a variety of strategic areas, such as enhancing customer experience design and implementing digital transformation initiatives.
ABeam Consulting has also facilitated knowledge exchange by bringing Japanese delegates to Manchester. These visits allow the consulting firm’s experts to observe and learn from Manchester City's infrastructure projects and customer experience strategies, which are integral to the club’s approach to fan engagement and stadium development.
Expanding Manchester City's Brand in Japan Manchest ABeamer City
The renewal aligns with Manchester City’s broader strategy to expand its footprint in Japan and the Asia-Pacific region. According to Tom Boyle, VP of Partnerships at City Football Group, the partnership has played a significant role in Manchester City's recent successes in Japan. “With last year’s pre-season tour and our recent visit to Tokyo on the 4-in-a-row Trophy Tour, Manchester City’s brand presence in Japan has seen tremendous growth,” Boyle stated. “The expansion of our partnership with ABeam Consulting is a fantastic opportunity to build on this momentum.”
Driving Digital Transformation and Customer Experience in Japan
The collaboration will continue to focus on developing services that benefit not only Manchester City but also Japanese businesses and sports organizations. Takahiro Yamada, President and CEO of ABeam Consulting, highlighted the partnership’s significance: “Renewing our contract as Manchester City FC’s Official Management Consulting Services Partner allows us to bring new value to the sports business through digital technology. By leveraging our combined expertise, we aim to improve digital transformation (DX) and customer experience (CX) for Japanese sports businesses, while helping to revitalize the Japanese sports industry as a whole.”
ABeam Consulting’s expertise in digital and customer-centric strategies will be instrumental in helping Manchester City connect with Japanese fans and offer new, engaging experiences. This renewed partnership is a testament to the club’s commitment to innovation and expansion in global markets, positioning both Manchester City and ABeam Consulting as leaders in sports business and digital transformation.
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