Roger Hampel
Photo Credit: Bayer Leverkusen
As the 2024/25 football season kicks off, MG Motor has taken a significant step forward by becoming a premium partner of Bayer 04 Leverkusen, one of Germany's most prominent football clubs. This partnership marks an elevation from their previous status as a member of the sponsors club, underscoring the deepening relationship between the innovative automotive brand and the German football powerhouse.
A Growing Partnership
Since the beginning of the year, MG Motor has served as the official automotive partner for Bayer 04 Leverkusen, a collaboration that has already seen the creation of memorable experiences for fans and players alike. Notable initiatives include the MG4 Electric pick-up service for contest winners and the participation of both vintage and current MG vehicles in the celebratory 'coming home' motorcade after Bayer's impressive double win. These activities have laid a strong foundation for the expanded partnership.
Markus Breglec, Chief Marketing and Innovation Officer at Bayer 04, highlighted the natural progression of this relationship. He stated, "The partnership with MG Motor has flourished from day one through unique fan moments... The extension of the partnership to the premium partner level is logical and shows the mutual understanding of the partnership. I'm looking forward to MG Motor being an even stronger partner in the new season."
Enhanced Brand Visibility and Engagement
As a premium partner, MG Motor will now enjoy greater brand visibility within the Bayer 04 ecosystem. This includes prominent placement of the company’s images in the mixed zone at the BayArena, as well as during pre- and post-match press conferences at Werkself home games. Additionally, MG Motor will benefit from extensive LED perimeter advertising and other branding opportunities throughout the BayArena, further cementing their presence within the football community.
Marc Hecht, PR & Communications Director at MG Motor Deutschland, emphasized the synergy between the two organizations: "The partnership with Bayer 04 Leverkusen was a perfect fit for MG Motor Deutschland from the start – both sides show a high degree of agility. At the same time, both sides have their feet firmly on the ground." He added that the partnership aims to reach new heights in the upcoming season, building on the positive momentum from last year.
MG Motor: A Vision for the Future of Mobility
MG Motor's commitment to innovation and sustainability is reflected in their vision of making electric mobility accessible to all. The brand, which has a rich heritage dating back to the 1920s, is known for its technologically advanced vehicles that blend modern design with practicality. With over 50,000 new vehicle registrations in Germany since 2021, MG Motor is rapidly establishing itself as a leader in the electric vehicle market.
The partnership with Bayer 04 Leverkusen aligns with MG Motor’s mission to drive sustainable lifestyles through visionary mobility solutions. As the 2024/25 season progresses, this collaboration is expected to deliver even more exciting initiatives and experiences for both football fans and automotive enthusiasts.
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