Roger Hampel
Audi and Inter Miami CF have embarked on a groundbreaking multi-year partnership, with Audi now recognized as the Official Premium Automotive Partner of the Club. This alliance underscores a mutual dedication to performance and excellence, both on and off the field, as the two entities come together to celebrate their shared values.
A Partnership in the Spotlight
Inter Miami CF, a team that has rapidly ascended the ranks of Major League Soccer (MLS) since its inception in 2020, is currently enjoying a period of heightened prominence. The Club’s ethos, "Freedom to Dream," has been epitomized through the acquisition of world-class talent and coaching staff that embody the spirit of South Florida. In 2023, Inter Miami CF secured its first major trophy, the Leagues Cup, marking a significant milestone that has fueled a surge in commercial success and an expanding global fanbase.
Audi’s Strategic Entry into the Growing Fútbol Market
This partnership arrives at a pivotal time for fútbol in North America, aligning Audi with an influential and growing customer segment. Audi of America, alongside its South Florida dealerships, aims to leverage this partnership to introduce its largest new product launch in the brand’s history. Inter Miami CF fans will have numerous opportunities to engage with Audi, both in-person and digitally. These activations include Audi Test Drive experiences, interactive content on the Club’s social media platforms, and in-game promotions within the stadium.
Enhancing the Fan Experience with Audi Themes
In a unique blend of automotive innovation and fútbol passion, owners of select 2023/2024 Audi vehicles can enhance their driving experience with specially designed Inter Miami CF Audi Themes. Available for purchase through the myAudi Marketplace app, these curated wallpapers transform the Audi MMI screens, allowing fans to display their loyalty to the Club within their vehicle interiors.
Shared Commitment to Performance and Innovation
Emilie Cotter, SVP and Chief Marketing Officer of Audi of America, expressed excitement about the partnership: “As leaders in our respective categories, both Audi and Inter Miami share a commitment to delivering exceptional performance. The increased excitement and recognition surrounding the Club has been remarkable to witness. We’re committed to shaping the future of this sport together through a growing and energized fanbase in South Florida and beyond.”
Xavier Asensi, President of Business Operations for Inter Miami CF, echoed this sentiment: “We are thrilled to ride alongside a forward-thinking and innovative brand like Audi during this momentous point in our Club’s history. Our mutual commitment to excellence will drive unique initiatives, catering to our passionate and diverse fanbase.”
Audi’s Longstanding Support for MLS and Youth Development
Audi’s involvement in MLS extends beyond corporate sponsorship. Since becoming the official automotive partner of MLS in 2015, Audi of America has significantly invested in the development of young talent through the "Audi Goals Drive Progress" program. This initiative has provided educational resources, housing options, and financial support to MLS academies, positively impacting over 3,800 youth players and fostering the growth of future soccer stars.
Inter Miami CF’s Academy plays a crucial role in this mission, having signed 10 players from its youth ranks to professional contracts. These young athletes have not only progressed to the First Team but have also become key contributors in MLS matches.
Audi and Inter Miami CF: Driving Forward Together
As they drive forward together, both brands are poised to make a significant impact on the fútbol landscape in the United States and beyond, inspiring fans and setting new standards for performance both on and off the field.
Source: Inter Miami CF
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