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Writer's pictureSalem Badughaish

NEOM Reinvents Al Suqor Club as NEOM Sports Club: A New Era in Saudi Sports.

Salem Badughaish


Al Suqor Club NEOM Sports Club
Al Suqor Club NEOM Sports Club

NEOM has officially announced the transformation of Al Suqor Club into the NEOM Sports Club. This strategic decision, revealed in June, marks a new chapter in Saudi sports, aligning with the Kingdom's vision for the future.


A Fresh Identity: NEOM Sports Club


The rebranding of the club, now known as NEOM Sports Club, is symbolized by a new, modern logo, reflecting the innovative spirit of NEOM. This change signifies a forward-thinking approach, embracing progress and excellence in sports.


Leadership for the Future: Moaath Alohali at the Helm


NEOM has strategically appointed Moaath Alohali as the CEO of NEOM Sports Club. Alohali's appointment brings a wealth of experience from his tenure as CEO of Al Ettifaq, a prominent team in the Saudi Pro League. His expertise is expected to steer NEOM Sports Club towards new heights in the competitive world of sports.


Aligning with Saudi Vision 2030


This transition is a key part of Saudi Arabia's broader efforts, led by Crown Prince and Prime Minister Mohammed Bin Salman, to privatize sports clubs. This initiative is integral to the Saudi Vision 2030 plan, aiming to diversify the Kingdom's economy and foster growth in various sectors, including sports.


NEOM Sports Club: A Beacon of Progress


Under the leadership of Meshari Al-Motairi, NEOM Sports Club is committed to developing sports in Saudi Arabia. Al-Motairi emphasizes the role of sports in community development, economic growth, and promoting a healthy lifestyle, which is central to NEOM's philosophy.


The club's rebranding is not just a change in name and logo; it symbolizes NEOM's ambition to be a global sports hub, nurturing local talent and attracting international sports enthusiasts.


A Diverse and Inclusive Club


NEOM Sports Club stands as a testament to the inclusive nature of sports, offering 13 different sports activities for men, women, and children. From football to martial arts and table tennis, the club is a hub for athletes of all ages and skill levels.


A Legacy and Future in Sports


NEOM Sports Club, with its roots going back to 1965 as Al Suqor Club, has a rich legacy in Saudi sports. The club has produced notable players like Fahad Abo Jaber and Saod Al-Kaebari, contributing significantly to the sports culture in the Kingdom.


A New Direction in Saudi Sports


This transformation under NEOM's vision is more than just a rebranding; it's a reimagining of what a sports club can be. With its diverse offerings, commitment to excellence, and alignment with national goals, NEOM Sports Club is poised to set new benchmarks in the world of sports, both within Saudi Arabia and on the global stage.

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