OREO and Milka Join Forces with LALIGA as Official Sponsors Until 2026/27.

Roger Hampel

Mondelēz International, the company behind iconic brands such as OREO, Milka, Príncipe, and Philadelphia, has entered into a sponsorship agreement with LALIGA in Spain, effective until the end of the 2026/27 season.

This partnership sees Mondelēz International, through some of its leading brands, become an official sponsor of one of the world's most prestigious sporting competitions. The collaboration aims to merge the passion of Spanish football with some of the most beloved snack brands, offering fans unforgettable moments while promoting shared values like tolerance, resilience, and teamwork.

Strategic Alliance to Unite Fans Through Football and Snacks

The agreement establishes a strategic partnership focused on connecting people through the universal appeal of football and the joy of their favorite snacks. It includes unique rewards and experiences for consumers of Mondelēz brands, alongside prominent visibility of OREO and Milka across various platforms in LALIGA EA SPORTS and LALIGA HYPERMOTION.

Jorge de la Vega, General Business Director of LALIGA, describes the deal as “a groundbreaking agreement between two industry leaders that will help us amplify the values of sport and create unique experiences for football fans.”

Filipe Salsinha, Marketing Director Iberia at Mondelēz International, emphasizes the emotional connection between football and snacks: “This agreement is designed to inspire families and fans to create unforgettable moments centered around our snacks and football. Both evoke feelings of passion and connection that bring people together.”

Mondelēz's Long-Standing Commitment to Sports OREO Milka LALIGA

Mondelēz International has a history of leveraging sports as a platform to promote active lifestyles and strengthen family and social bonds. Examples include Príncipe's sponsorship of the Spanish National Football Team in 2021/22 and the launch of the Príncipe Sports Academy in 2023, in collaboration with prominent institutions like the Rafa Nadal Academy by Movistar and the Vicente del Bosque Football Academy.

Beyond Spain, Mondelēz brands such as Cadbury, Milka, and Philadelphia have established partnerships with top teams in the Premier League, Bundesliga, and Serie A, respectively, showcasing their commitment to the sport on a global scale.