Roger Hampel
Photo Credit: Paris FC
Paris FC has announced a significant new partnership with bwin, one of Europe’s leading online sports betting and poker brands. The agreement sees bwin become a major partner of the club, enhancing the team’s commercial appeal and reinforcing its ambitions on both the French and international football landscape.
This partnership will provide bwin with extensive brand visibility during all Paris FC matches. Additionally, the company will offer exclusive rewards and promotions to both bettors and Paris FC supporters throughout the season. The collaboration aligns with the club’s broader strategy of attracting high-profile partners, joining brands such as Vinci, Renault, adidas, and Red Bull in supporting the club’s growth.
bwin's Expanding Football Portfolio
Established in 1997, bwin has positioned itself as a key player in the sports betting industry, with a strong presence across Europe. Operating in France since 2010, the company is part of Entain, one of the world’s largest gaming and betting groups.
The brand is known for its extensive sportsbook, covering more than 100 sports disciplines, as well as online poker and live-streaming of global sporting events. Football remains a cornerstone of bwin’s operations, with past and present partnerships including top European clubs such as Real Madrid and AC Milan. The deal with Paris FC marks bwin’s latest move in strengthening its presence within French football.
Statements from Key Stakeholders
Christophe Michel, Digital & Marketing Director at bwin, highlighted the significance of the agreement:
"Paris FC embodies values that are important to us, and we are delighted to contribute to the club's development as a partner. This partnership will allow us to strengthen our ties with French football and its passionate supporters, right in the heart of the City of Light."
Pierre Ferracci, President of Paris FC, emphasized the club’s growing commercial appeal:
"We are proud to announce this strategic partnership with bwin, which further confirms Paris FC’s increasing attractiveness and the confidence prestigious brands place in our project. With bwin by our side, we are reinforcing our vision and creating new opportunities for our supporters and fans. We thank bwin for their trust and welcome them to the Paris FC family."
The partnership with bwin reflects Paris FC’s continued efforts to secure top-tier commercial partnerships. The club, which has gained increased international attention following investment from LVMH and Red Bull, is actively working to elevate its brand and financial position within French football.
Comments