Roger Hampel
Photo Credit: PSG
Paris Saint-Germain (PSG) has announced a major partnership with Bitpanda, naming the digital investment platform as its Premium Partner and Official Crypto Trading Partner. The multi-year deal will bring Bitpanda into the spotlight at PSG’s iconic Parc des Princes and introduce new experiences for fans.
Official Statements from PSG and Bitpanda Paris Saint-Germain (PSG) Bitpanda
Nicola Ibbetson, Global Partnership Director at Paris Saint-Germain:"We are delighted to welcome Bitpanda as Premium Partner. This partnership reflects our shared commitment to innovation and excellence, offering unique opportunities to connect with our fans worldwide and shape the future of digital engagement in sports.”
Eric Demuth, Co-Founder and CEO of Bitpanda:"Paris Saint-Germain is more than just a football club – it is France’s most celebrated team and a global symbol of excellence, consistency, and success. As the country’s most decorated club, they continue to deliver outstanding results season after season. At Bitpanda, we hold ourselves to the same high standards as we grow our presence in France and beyond. Working together with PSG represents a defining moment for Bitpanda as it cements its position as France’s premier destination for crypto assets."
Key Aspects of the Partnership
As part of the agreement, Bitpanda will feature prominently in branding around the Parc des Princes, home to Paris Saint-Germain. Fans attending matches will notice the company’s logo displayed across the stadium, reinforcing its association with one of the world’s most recognized football clubs.
But the partnership doesn’t stop at stadium advertising. Bitpanda will also engage fans through digital campaigns, player-focused content, and exclusive experiences. The collaboration promises to provide Bitpanda users with opportunities to attend PSG matches, participate in events, and even meet current and former club legends.
The collaboration includes:
- Brand visibility: Bitpanda branding will be present across Parc des Princes during PSG's matches.
- Exclusive access: Bitpanda users will have opportunities to attend matches, join VIP events, and meet PSG legends.
- Digital engagement: The partnership will involve digital campaigns and player content to connect with fans globally.
This partnership aligns PSG with a rising player in the digital finance space, giving both parties a platform to engage with their audiences in new ways. Fans can expect updates and activations in the months ahead.
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