Roger Hampel
Source of the picture: Dustin Fuhs | retail insider | https://retail-insider.com/retail-insider/2023/12/paris-saint-germain-opens-first-canadian-store-with-flagship-in-toronto-photos/?
In a strategic global expansion move, Paris Saint-Germain, in collaboration with Fanatics and Lids, has unveiled its first Canadian storefront at 399 Queen Street West in Toronto. This landmark opening marks the fourth in North America and the 14th worldwide, solidifying PSG's commitment to connecting with fans across the globe.
The Parisian Spirit in Toronto
Fabien Allègre, Chief Brand Officer at Paris Saint-Germain, emphasized the significance of the Toronto store, stating, "It’s about creating a meaningful connection between Paris and Toronto." The aim is to infuse the dynamic energy of Toronto with the Parisian spirit, fostering a shared journey where dreams of both cities converge.
A Unique Shopping Experience
The Toronto PSG store offers an extensive array of products, ranging from team jerseys and headwear to exclusive Nike and Jordan teamwear. Notably, the store introduces a customization station, allowing fans to personalize their PSG gear on-site. Exclusive signed game and non-game jerseys, along with other collectibles, are also available, enhancing the overall shopping experience.
Exclusive Collaborations
The store stands out with its exclusive capsule collection, a collaboration with the Canadian concept store Better Gift Shop. Limited-edition jerseys and clothing lines add a unique touch to the Toronto PSG store, promising fans a distinctive and exceptional retail experience.
Lawrence Berger, Co-Founder and Partner at Ames Watson, expressed excitement about the partnership, stating, "This store... is a testament to our commitment to offering unique retail experiences to sports enthusiasts and fashion aficionados alike."
Community Involvement and Partnerships
Beyond retail, Paris Saint-Germain is set to deepen its involvement in the Toronto community. A partnership with local NGO Play Forever focuses on sports and education programs for youth, including holiday events, training camps, and special programs connecting local youths with their counterparts in Paris.
Looking to the Future
As Paris Saint-Germain makes its mark in Toronto, there's anticipation for continued growth. Lawrence Berger emphasizes Lids' commitment to further expansion and engagement with Canadian consumers, with plans to introduce innovative and exclusive products tailored to the Canadian market.
Source: PSG. FR | https://en.psg.fr/teams/club/content/paris-saint-germain-open-new-store-in-toronto-psg-club-store
RETAILINSIDER. COM | https://retail-insider.com/retail-insider/2023/12/paris-saint-germain-opens-first-canadian-store-with-flagship-in-toronto-photos/?
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