Roger Hampel
Pepsi has a long and illustrious history of producing iconic football advertisements. These ads have featured some of the biggest names in the sport, and they have showcased the excitement, passion, and skill that make football so popular around the world.
1. "Oh Africa" (2010)
This commercial features Lionel Messi, Didier Drogba, Thiery Henry, Frank Lampard, Fernando Torres and Kaká, and it is a celebration of African football. The ad is set to the music of Akon's song "Oh Africa," and it features images of Africa's rich culture and history. The ad is a reminder that football can be a force for unity and peace. Pepsi's Legendary TOP 10 Football Ads
2. "Wild West" 2003
The 2003 Pepsi advertisement is a standout example of innovative sports marketing, merging football with the Wild West theme. Set in a classic saloon, it features David Beckham and his Manchester United teammates, including Gary Neville and Ryan Giggs, facing off against Real Madrid players led by Iker Casillas. The ad creatively transforms a Western-style duel into a humorous penalty shootout, complete with a surprise cameo by Rivaldo and an unexpected twist where a horse takes the penalty shot. This advertisement is celebrated for its high production value, clever integration of football stars, and a unique blend of humor and sport, solidifying its status as one of Pepsi's most memorable and iconic football ads.
3. "Football Warriors" 2004
In this memorable ad, David Beckham, Ronaldinho, and Francesco Totti, among others, are depicted as mercenaries in a 17th-century setting. The climax features a free kick from Roberto Carlos that unleashes a tsunami of Pepsi cans. This ad was praised for its creative concept and execution.
4. "Nutmeg Royale" (2022)
This commercial features Lionel Messi, Ronaldinho, and Paul Pogba, and it is a celebration of the 2022 FIFA World Cup. The three players perform a series of impressive nutmegs, which is a trick where a player passes the ball between the legs of an opponent. The ad ends with Messi scoring a goal, and it is a reminder that anything is possible on a football pitch.
5. "Surfers" (2005)
6. Beckham vs. Juventus Fan (2001)
7. "Sumo" Ad (2002)
This advertisement, tied to the 2002 World Cup, featured David Beckham alongside other football stars like Raúl, Roberto Carlos, Juan Sebastián Verón, Emmanuel Petit, Rui Costa, Edgar Davids, and Gigi Buffon. Set in Japan, it humorously depicts a football match between these players and a group of sumo wrestlers, with Pepsi being the prize at stake.
8. "Bavaria" (2006)
The 2006 Pepsi football advertisement, set in Bavaria during the FIFA World Cup. In this ad, the players find themselves in a Bavarian beer tent, where they engage with local men and women in traditional attire.
9. "Cricket vs. Football" (2012)
10. "Brasil" (2014)