Roger Hampel
Source of the picture: https://images.app.goo.gl/SfFZoedVxYTWJxYu7
The Premier League has announced that it will withdraw gambling sponsorship from the front of match-day shirts, becoming the first sports league in the UK to take such a voluntary measure in order to reduce gambling advertising. However, sleeve sponsorship will still be allowed, along with digital advertising boards around the field. The ban will come into effect at the end of the 2025-26 season, and current football sponsorship deals with gambling companies can remain in place for the next three years. Premier League clubs will still be able to secure new gambling sponsorship for the front of shirts until the ban commences. Eight of the 20 clubs in the league currently have betting companies as shirt sponsors.
The Premier League said it has been working with other sports on the development of a new code for responsible gambling sponsorship. The move comes after an extensive consultation involving the league, its clubs, and the Department for Culture, Media, and Sport as part of the government's ongoing review of current gambling legislation.
The UK government is expected to publish a white paper proposal for future gambling regulation, which will update protections for punters and ensure those who are at risk of gambling harm and addiction are protected. UK Secretary for Culture, Media, and Sport Lucy Frazer welcomed the announcement, saying that footballers are role models who have enormous influence on young people, and institutions like the Premier League need to do the right thing for young fans.
According to The Times newspaper, ministers have indicated that the white paper will not include shirt sponsorship restrictions if the voluntary agreement is reached. The report added that sleeve deals are still permitted. It is worth noting that gambling sponsors on the front of football shirts have already been outlawed in Italy and Spain.
Source: https://images.app.goo.gl/T2rzZgc9nTPghkHU8
Source: AlJazeera
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