Roger Hampel
Photo Credit: PUMA
PUMA has signed an official partnership agreement with the Premier League, becoming the league’s Official Ball Supplier starting from the 2025/26 season. The global sports brand will replace Nike, marking a significant shift in the football equipment market and expanding PUMA’s presence in one of the world’s most valuable football competitions.
Strategic Move for PUMA in Global Football
The Premier League is the most-watched football league in the world, broadcast to 900 million homes across 189 countries. The new multi-year agreement positions PUMA at the center of global football visibility, providing the brand with an unmatched platform for marketing, brand awareness, and international expansion.
Through this partnership, PUMA will:
Provide the official match ball for all Premier League fixtures from the 2025/26 season.
Support grassroots and community football programs as part of the Premier League’s social initiatives.
Be involved in high-profile marketing campaigns and events, including the Premier League Summer Series in the United States.
Statements from Industry Leaders
PUMA CEO Arne Freundt emphasized the strategic importance of this deal for the brand’s long-term football ambitions:
“The agreement with the Premier League, the most watched football league in the world, is an important step in PUMA’s brand elevation strategy. We look forward to bringing our performance technology to the forefront of the game and connecting with the many fans worldwide. With PUMA’s ball at the center of attention during every match in this incredible league, we will create unforgettable moments for players and fans alike.”
Premier League Chief Executive Richard Masters welcomed the partnership, highlighting PUMA’s legacy in football:
“We are delighted to be welcoming PUMA as the Official Ball Supplier of the Premier League. PUMA has a proud history of involvement in football over many years, and we look forward to seeing the new ball used at all our matches from this summer onwards. Their global reach and commitment to excellence align with our values, and we are excited to work together on a range of projects to drive forward the incredible work taking place in communities and inspire fans worldwide.”
PUMA’s Growing Influence in the Premier League
PUMA has steadily increased its presence in the Premier League, already holding a major partnership with Manchester City, the league’s current champions. Additionally, several top Premier League players are PUMA-sponsored athletes, including:
Jack Grealish (Manchester City)
Kai Havertz (Arsenal)
James Maddison (Tottenham Hotspur)
Harry Maguire (Manchester United)
Jordan Pickford (Everton)
Marc Cucurella (Chelsea)
The deal represents a major commercial win for PUMA, strengthening its competitive position against Nike and Adidas in the global football market. The Premier League’s global influence, combined with PUMA’s existing partnerships across club and player sponsorships, ensures consistent brand exposure across multiple platforms.
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