Roger Hampel
Credit: RB Leipzig
RB Leipzig and ELK are embarking on a promising new partnership for the 2024/25 season. As the "Exclusive Partner," the leading European prefab house provider's logo will adorn the team's pre-match shirts. This long-term collaboration grants ELK extensive advertising and marketing rights, significantly boosting its presence in the German market.
Details of the Partnership
ELK, a specialist in innovative housing concepts from Austria, is part of the ELK KAMPA Group and one of the largest timber construction companies in the German-speaking region. In addition to the prominent placement on the pre-match shirts, the ELK logo will also be visible in the Red Bull Arena and across RB Leipzig's digital channels.
ELK's branding will appear on LED boards and the giant screen in the stadium, and they will introduce a new digital format: the "ELK Key Moment of the Month." Another highlight of the partnership is the ELK Fan House, located in Sector D of the Red Bull Arena, offering ELK's guests a unique fan experience. RB Leipzig fans can also look forward to exciting interactive activities that allow them to explore the future of living.
Comments on the Partnership RB Leipzig ELK
"We are delighted to welcome ELK, a national champion. The company has excelled with top professionalism for 65 years, is a market leader in Austria, and now aims to take the next step in Europe. We can strongly identify with these ambitions. Additionally, as innovative and modern brands, we share the same standards. Together, we want to shape the future – in house building and football alike." - Johann Plenge, CEO of RB Leipzig
"We are very pleased to expand our long-standing commitment to sports as the 'Exclusive Partner' of RB Leipzig. Partnering with one of the top five clubs in the Bundesliga underscores our long-term commitment to the German market, where we see great growth potential for innovative, ecological housing solutions in timber construction. This collaboration with RB Leipzig, based on a shared commitment to forward-looking solutions, provides the ideal platform for us." - Thomas Scheriau, CEO of ELK
About ELK
ELK is a leading European provider of modern single-family homes in timber construction. With two state-of-the-art production sites in Brandenburg and Lower Austria and an annual production capacity of over 500,000 m², ELK has successfully completed over 40,000 construction projects since its founding 65 years ago.
As part of the ELK KAMPA Group, which also includes the brands ELK BAU, KAMPA, and Module One, the company offers a comprehensive portfolio of serial construction and renovation solutions. With over 1,000 employees in five countries and an extensive network, ELK ensures that every project meets the highest quality standards.
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