Roger Hampel
RC Celta has announced a significant partnership with the Danish multinational company, Hummel, positioning it as the new technical sponsor for the next five seasons. This comprehensive agreement entrusts Hummel with the responsibility of supplying kits for games, training, and a lifestyle line for both the first team and the club's other sports sections and youth categories.
The collaboration marks a milestone in the histories of both entities. Marian Mourino, president of RC Celta, expressed her satisfaction with the partnership, stating, "This agreement aligns us for the next five seasons with a prestigious brand that has demonstrated a deep understanding and sensitivity to the essence and values of our club."
Hummel will play a pivotal role in outfitting the club, supporting RC Celta's mission to maintain its identity and roots while looking forward to a future filled with ambition. José “Coe” García, president of Hummel, highlighted the special connection with Celta and its community from the outset, emphasizing the shared values, tradition, and goals. "It is an honor to accompany Real Club Celta de Vigo on this journey, and we are convinced that this alliance will lead to the development of very attractive technical products and merchandise ranges for its fans," he remarked.
Founded in 1923 by the Messmer family in Hamburg, Germany, and now based in Aarhus, Denmark, Hummel manufactures apparel and accessories for a variety of sports including football, futsal, handball, basketball, volleyball, and rugby. The brand also produces footwear for football and handball and has a robust fashion and footwear line, often collaborating with high-profile designers such as Willy Chavarria and Astrid Andersen.
In the realm of football, Hummel boasts a strong presence with sponsorship agreements across the globe, partnering with clubs like Everton Football Club, Southampton Football Club, 1. FC Köln, and SV Werder Bremen, among others. The brand has also made significant inroads into the Spanish sports market, securing technical sponsorship deals with major teams such as Real Betis Balompié, UD Las Palmas SAD, and SD Eibar.
This partnership not only underscores Hummel’s commitment to enhancing the performance and visibility of its partner clubs but also reinforces RC Celta's strategic vision in fostering a strong, forward-looking club supported by a globally recognized brand. As RC Celta and Hummel embark on this exciting new chapter, fans can look forward to innovative and stylish kit designs that embody the club’s heritage and ambition.
Source: RC Celta Media
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