Roger Hampel
Photo Credit: Louis Vuitton
Relevo First to Report on Potential Louis Vuitton x Real Madrid Deal
According to a report first published by Relevo, Louis Vuitton is set to replace Zegna as Real Madrid’s official fashion partner, marking a significant shift in the club’s luxury branding strategy. While no official announcement has been made, multiple sources confirm that the deal is in its final stages and could be unveiled in the coming days.
If confirmed, this would be Louis Vuitton’s first-ever official club partnership, despite its long-standing relationship with football through collaborations such as FIFA World Cup trophy cases and Ballon d’Or presentations.
Luxury and Football: A Strategic Move for Both Brands
Since 2022, Real Madrid’s players have been outfitted by Zegna, sporting tailored travel attire that aligned with the club’s image of elegance. However, the shift to Louis Vuitton signals an even deeper integration of high fashion into football.
Relevo highlights that this move is part of a broader trend within LVMH, the parent company of Louis Vuitton, which has recently expanded its presence in football. In late 2024, LVMH acquired a majority stake in Paris FC in collaboration with Red Bull, underscoring the growing relationship between luxury brands and the sport.
Additionally, Real Madrid’s Jude Bellingham signed a personal endorsement deal with Louis Vuitton in 2024, becoming a “Friend of the House” and appearing in brand campaigns. His influence, along with the club’s global status and commercial appeal, makes this partnership a logical step forward.
What to Expect from the Louis Vuitton x Real Madrid Collaboration
While Relevo’s report did not provide specific details of the deal, the partnership is expected to extend beyond traditional travel wear. Given Pharrell Williams’ influence as Louis Vuitton’s menswear creative director, it is likely that custom-designed pieces, limited-edition collaborations, and luxury football-inspired collections could emerge as part of the partnership.
Real Madrid’s multi-billion euro renovation of the Santiago Bernabéu Stadium has further highlighted the club’s ambition to position itself as a luxury sports brand. The deal with Louis Vuitton, if confirmed, would align with this vision, reinforcing the club’s global appeal to high-end sponsors and partners.
A New Era for Fashion in Football?
If confirmed, this partnership would be a landmark moment in football’s ongoing fusion with the luxury sector, following collaborations such as AC Milan x Off-White and Arsenal x Gucci rumors. As football continues to blend with high fashion, Louis Vuitton’s association with Real Madrid would set a new benchmark for club sponsorship deals.
The official confirmation of this agreement is expected soon, but the implications for football’s relationship with luxury fashion are already clear. Louis Vuitton’s move into club sponsorship signals a strategic expansion of luxury brands into sports marketing, reinforcing the club’s standing as a powerhouse not only in football but also in global branding and commerce.
Based on sources: