Real Madrid Secures New Sponsorship with Hisense, Enhancing Global Presence.

Roger Hampel

Photo Credit: Real Madrid

Real Madrid, one of the most iconic football clubs in the world, has just announced a significant partnership with Hisense, a global leader in home appliances and consumer electronics. This partnership, set to last for the next three years, positions Hisense as Real Madrid's official sponsor and regional partner across Spain, Africa, and the Middle East.

A Strategic Partnership with Global Impact

The sponsorship deal was formalized in an event held at Real Madrid City, with key figures in attendance, including Emilio Butragueño, Real Madrid's Director of Institutional Relations, and Jerry Liu, Vice-President of Hisense International. This collaboration represents a strategic move for both entities, further expanding their influence and reach in key global markets.

Hisense: Strengthening Presence in the Sports World

For Hisense, this partnership with Real Madrid is not just about brand visibility but also about aligning with excellence and passion, values that both brands share. Hisense has been increasingly active in the sports sponsorship arena, recognizing the power of sports in connecting with a global audience. By becoming a regional partner in Spain, Africa, and the Middle East, Hisense aims to solidify its brand presence in these regions, leveraging Real Madrid's vast and loyal fanbase.

Launching a Limited Edition 100-Inch TV

To celebrate this partnership, Hisense and Real Madrid are co-launching a limited edition 100-inch TV. This exclusive product promises to deliver unparalleled picture quality and immersive sound, designed to offer fans an extraordinary viewing experience. The collaboration on this innovative product highlights the synergy between Hisense’s technological prowess and Real Madrid’s commitment to providing top-tier experiences for their supporters.

The Importance of Regional Partnerships

Real Madrid's decision to engage in regional partnerships, like the one with Hisense, reflects a broader strategy of targeting specific markets where football enjoys immense popularity. Spain, Africa, and the Middle East are regions where Real Madrid has a substantial following, and partnering with a brand like Hisense, which has a strong market presence, will undoubtedly strengthen the club's influence in these areas.

Emirates and Adidas: Longstanding Partners

This new sponsorship with Hisense complements Real Madrid's existing partnerships with global giants Emirates and Adidas. Emirates, the leading airline, has been a prominent sponsor of Real Madrid for years, with its logo proudly displayed on the team’s jerseys. Meanwhile, Adidas continues to be the club's official kit supplier, a partnership that has become synonymous with the team's identity.