Roger Hampel
Photo Credit: Real Madrid CF
Real Madrid has welcomed a new official sponsor to its illustrious partnership lineup—VERSUSbet, the sports betting and online casino brand of Grupo Orenes. This new agreement marks a pivotal step for both Real Madrid and VERSUSbet, as it covers the entire European market, with the exception of Spain, for the next two years. The partnership was officially presented on October 4, 2024, by Emilio Butragueño, Real Madrid's Director of Institutional Relations, and Javier López Cerrón, CEO of Grupo Orenes.
Expanding Horizons for VERSUSbet Real Madrid VERSUSbet
This collaboration represents a significant achievement for VERSUSbet, the gaming arm of Grupo Orenes. With a long-standing reputation in the leisure and entertainment industry, Grupo Orenes views this deal as a key element in its international expansion strategy. VERSUSbet, which has grown from a regional player to a prominent brand in Europe, now aligns itself with one of the most recognizable football clubs in the world.
Javier López Cerrón highlighted the importance of this partnership, stating, “For us, this is a very significant milestone. At VERSUSbet, we always want to be close to the best, and Real Madrid is one of the most important clubs in the history of international sport. It’s an institution with whom we want to share great successes. This agreement is a cornerstone for our international expansion.”
Real Madrid’s Global Brand Appeal
For Real Madrid, this partnership continues its legacy of attracting premium brands from across industries. The club’s global reach, especially in Europe, makes it a prime partner for brands looking to elevate their visibility and engage with millions of fans worldwide. By partnering with VERSUSbet, Real Madrid reinforces its reputation as a club that consistently attracts innovative brands from the world of entertainment, technology, and beyond.
A New Era of Sponsorship in European Sports Betting
With the sports betting landscape rapidly evolving, partnerships like the one between VERSUSbet and Real Madrid reflect a new era of strategic collaborations. The deal highlights the growing importance of sports sponsorships in expanding brand presence in highly competitive markets. For VERSUSbet, this agreement not only brings recognition but also aligns the brand with one of the most successful football clubs in history, providing an unrivaled platform for engagement with fans and bettors across Europe.
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