Roger Hampel
Red Bull, the global leader in the energy drink sector, has signed a sponsorship agreement with Atlético de Madrid, becoming the official energy drink of the club until June 2027. This partnership marks a historic first for the Austrian brand in Spain, as it joins forces with a football club to continue its mission of "giving wings" to athletes and teams alike.
A Powerful Partnership Red Bull Atlético de Madrid
The collaboration between Red Bull and Atlético de Madrid aims to strengthen both entities’ global presence while fostering a shared spirit of constant improvement and success. This partnership represents a new chapter in Red Bull's extensive history of supporting sports, further expanding its influence into Spanish football.
Enhanced Fan Experience
Red Bull's involvement will not only include branding and sponsorship but also extend to enhancing the fan experience. The energy drink will play a prominent role during Atlético's matches and events at the Riyadh Air Metropolitano. Fans will also have access to Red Bull products at the stadium, ensuring that the excitement and energy of the matches resonate on and off the pitch.
Statements from Club Leadership
Óscar Mayo, Atlético de Madrid’s General Manager of Revenue and Operations, expressed his excitement about the partnership:"We are thrilled to embark on this new adventure with Red Bull, a company that shares our passion for spectacle and tackling great challenges. We are grateful that their first foray into Spanish football is with us. Both of us believe in sports as a combination of commitment, hard work, and adrenaline that excites fans. Our athletes never give up—if they fall, they rise again and keep trying. This shared spirit between Red Bull and Atlético de Madrid will be showcased in the major events that our fans can enjoy at the Riyadh Air Metropolitano.”