Roger Hampel
Credit: Al Hilal
Red Bull MOBILE in Saudi Arabia has announced a landmark three-year partnership with Al Hilal Club Company, one of the most prestigious football clubs in the Kingdom. This strategic collaboration is set to revolutionize fan engagement and offer unique experiences for football enthusiasts throughout Saudi Arabia, marking a significant milestone in both the telecommunications and sports sectors.
Unveiling a Dynamic Partnership in Riyadh
The partnership was officially unveiled during a special ceremony in Riyadh, where Red Bull MOBILE in Saudi was announced as one of Al Hilal's official sponsors. This collaboration highlights a strong commitment from both organizations to enhancing fan interaction and delivering memorable experiences at every turn. By integrating Red Bull MOBILE’s innovative branding with Al Hilal’s iconic presence, the partnership aims to create a dynamic and immersive environment for fans.
Bringing Red Bull MOBILE Branding to the Forefront
As part of the partnership, Red Bull MOBILE branding will be prominently featured on Al Hilal’s training and travel kits, as well as their pre-match jerseys. This visibility not only reinforces the brand’s association with top-tier football but also cements its role as a key player in the sports industry in Saudi Arabia. In addition to kit branding, Red Bull MOBILE will introduce branded fan zones at key Al Hilal events and matches, providing supporters with interactive and engaging experiences that celebrate their passion for the sport.
Aligning with Vision 2030: A Commitment to Sports and Community
This collaboration is perfectly aligned with Saudi Arabia’s Vision 2030, which identifies sports as a crucial component of national development. Red Bull MOBILE in Saudi is dedicated to contributing to this vision by investing in the sports sector, promoting local initiatives, and engaging with communities across the Kingdom. Through this partnership, Red Bull MOBILE is not only supporting one of Saudi Arabia’s leading football clubs but also playing an active role in the country’s broader development goals.
Leaders Speak: A New Era of Engagement
Eng. Sulaiman Almusallam, CEO of Red Bull MOBILE in Saudi, expressed his excitement about the partnership, stating, “This collaboration marks the beginning of a new era for Red Bull MOBILE in Saudi, where our commitment to innovation and community engagement finds a strategic ally in Al Hilal Club. Together, we are not just partnering with a team; we are building a dynamic platform that resonates with the passion of football fans across the Kingdom.”
Fahad bin Saad bin Nafel, Chairman of the Board of Directors of Al Hilal Club, echoed this sentiment, emphasizing the partnership’s importance in strengthening investments across various fields, particularly those that enhance training, travel, and fan engagement.
Hatem Kotby, Chief Commercial Officer of Red Bull MOBILE in Saudi, also highlighted the impact of the partnership, noting, “We are committed to creating unforgettable moments that resonate with fans and travelers alike, ensuring that Red Bull MOBILE in Saudi is at the heart of every experience. This partnership is about more than just visibility; it’s about building a lasting connection with the Al Hilal fans, the Saudi community, and beyond.”
Enhancing the Al Hilal Experience with Red Bull MOBILE
As part of the partnership, Red Bull MOBILE in Saudi will integrate its digital offerings, such as Gigacoins, into the Al Hilal fan experience. This integration will enhance digital connectivity for fans, providing them with unparalleled access to their favorite team. Additionally, customers can look forward to exclusive benefits, including special offers, access to events, and unique promotions designed to foster a dynamic relationship between Red Bull MOBILE and Al Hilal supporters.
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