Roger Hampel
The Saudi Pro League (SPL) and Saudi Arabian Football Federation (SAFF) have embarked on a groundbreaking five-year production partnership with IMG, a global leader in sports, events, and media. This collaboration, commencing with the 2024-25 season, aims to enhance the broadcast quality and consistency for the Roshn Saudi League (RSL), King’s Cup, and Saudi Super Cup.
Transformative Broadcast Production Partnership
This partnership marks a pivotal shift for SPL and SAFF, with IMG taking on the role of broadcast producer. Leveraging IMG's world-class production capabilities, combined with the expertise of local partners, this collaboration promises to deliver best-in-class production quality, innovation, and consistency across all major Saudi football competitions. The new season's broadcasts will offer dynamic storytelling and captivating content, highlighting the excitement of matches and celebrating the rich culture and passion driving the sport.
Enhanced Viewing Experience
The partnership is set to elevate the viewing experience for fans globally. By introducing more engaging and entertaining narratives, the broadcasts will provide deeper insights and a richer connection with the league. SPL and SAFF will serve as the host broadcaster for the King’s Cup and Saudi Super Cup, ensuring these competitions benefit from high production standards and distribution expertise.
Advanced Remote Production Technologies
IMG will implement advanced remote production technologies, enabling leading producers to oversee matches across multiple cities simultaneously. This approach ensures the highest production standards are maintained, regardless of location, further enhancing the viewing experience for both domestic and international audiences.
Statements from SPL and IMG Leadership
Omar Mugharbel, CEO of the Saudi Pro League, emphasized the significance of this partnership: “Our collaboration with IMG is a significant step forward in our transformation journey. By leveraging IMG’s expertise and maintaining strong partnerships with local and regional distributors, the SPL is poised to deliver an unparalleled football viewing experience to fans around the world.”
Barney Francis, EVP of Studios at IMG, added: “Saudi Pro League is one of the most exciting and fastest-growing leagues in global football. In today’s competitive media landscape, it’s crucial for rightsholders to control their narrative and innovate. We are thrilled to help SPL elevate its content offering and storytelling for viewers and broadcasters alike.”
IMG’s Global Production Expertise
IMG’s extensive experience includes producing content for major leagues such as the Premier League, Major League Soccer for Apple TV, CBS’ UEFA Champions League, UFC, and more. Their state-of-the-art studio facilities at Stockley Park in London are among Europe’s best-connected broadcast centers, broadcasting over 35,000 hours of content annually.
Continued Media Rights Distribution
In addition to the production partnership, IMG will continue distributing the RSL’s media rights internationally for the 2024-25 season. Last season, RSL matches were broadcast in more than 160 countries across 40 global platforms, including DAZN, Canal+, Sport TV, and Marca.com. For the MENA region, SSC retains the linear TV rights, and Shahid manages the digital rights.
Aligning with Vision 2030
This partnership aligns with SPL’s transformation strategy launched in 2023, supporting Vision 2030’s broader sports objectives. The strategy focuses on nurturing young talent, securing top international footballers, and enhancing club governance. The primary objectives include:
Developing the Sport and Nurturing Talent: Fostering local talent and attracting international stars.
Elevating Fan Experience and Infrastructure: Improving stadium facilities and fan engagement.
Enabling Club Growth and Financial Stability: Strengthening club governance and financial health.
Fostering Advancements in Broadcasting and Commercial Endeavors: Enhancing media production and commercial opportunities.
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