Roger Hampel
Photo Credit: Sevilla FC
Sevilla FC and Aeroméxico have announced the renewal of their regional sponsorship agreement, extending their collaboration until 2026. The partnership, which began in April 2024, has played a role in both entities’ international expansion strategies, particularly in Mexico and Spain.
Expanded Visibility Across Key Locations Sevilla FC Aeroméxico
As part of the renewed deal, Sevilla FC’s branding will continue to appear across various Aeroméxico platforms, including:
- Aircraft livery and Salones Premier airport lounges
- Key advertising spaces in Mexico City International Airport
- Digital channels operated by the airline
Additionally, select content from Sevilla FC+, the club’s media platform, will be featured on Aeroméxico’s in-flight entertainment system, giving passengers access to club-related content while traveling. In return, Aeroméxico branding will be visible in Sevilla FC’s Ramón Sánchez-Pizjuán Stadium and across the club’s digital assets.
Statements from Key Figures
José María del Nido Carrasco, President of Sevilla FC, emphasized the significance of extending this partnership:
"For Sevilla FC, it is a great satisfaction to continue this alliance with a leading company in Mexico like Aeroméxico. This renewal confirms that both parties are benefiting from this partnership in their internationalization process, which remains a key pillar of Sevilla FC’s brand growth in an important market like Mexico."
Andrés Castañeda, Executive Vice President of Digital & Customer Experience at Aeroméxico, highlighted the shared vision between both organizations:
"Since the beginning of our partnership with Sevilla FC, we have shared a long-term vision and a strong collaboration. We are proud to continue as the only Mexican airline sponsoring a team in LaLiga, strengthening the connection between Mexico and the world. This renewal reinforces our commitment to sports and to our customers, providing them with a direct link to one of Europe’s top football clubs."
Strategic Importance for Both Entities
The agreement reinforces Aeroméxico’s position as the only airline in Mexico to sponsor a LaLiga club, helping both Sevilla FC and Aeroméxico expand their brand visibility in key international markets. For Aeroméxico, Spain remains a priority destination, with direct flights from Mexico City, Guadalajara, and Monterrey to Madrid, operating more than 20 weekly flights on Boeing 787 Dreamliner aircraft. The airline, recently recognized as the most punctual global carrier of 2024 by Cirium, continues to expand its network while maintaining high operational efficiency. Meanwhile, for Sevilla FC, Mexico remains a key international market, aligning with the club’s broader globalization efforts to engage with fans and commercial partners outside of Spain.
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