Roger Hampel
Photo Credit: Sevilla FC
Sevilla FC has become the first sports organization in the world to join the AI Alliance, an international initiative focused on the ethical and collaborative development of artificial intelligence. The AI Alliance, co-founded by IBM and Meta, includes over 150 major technology companies, universities, and research institutions working together to set global standards for AI innovation.
What Is the AI Alliance? Sevilla FC AI Alliance IBM Meta
The AI Alliance is a global network of organizations developing responsible AI solutions through collaboration between the private sector, academia, and research institutions. Among its members are major tech firms like Intel, AMD, Oracle, Red Hat, and Sony, as well as universities such as Yale, ETH Zurich, Imperial College London, and the University of Tokyo. Sevilla FC AI Alliance IBM Meta
In Spain, Sevilla FC joins three other institutions already part of the AI Alliance:
Barcelona Supercomputing Center
MLOps Community
ESADE Business School
Sevilla FC’s Use of AI in Football Operations
Sevilla FC has been integrating artificial intelligence into its sports and business operations for years. The club has implemented AI in:
Scouting and player recruitment – AI tools process scouting reports and performance data to assess talent potential.
Ticketing and sponsorship – AI-driven predictions help optimize ticket sales, pricing strategies, and sponsor targeting.
Fan engagement and marketing – AI helps personalize content and improve digital fan experiences.
Game analysis and tactical insights – AI-driven analytics assist coaching staff in decision-making.
By joining the AI Alliance, Sevilla FC gains access to leading AI research and innovation, positioning itself to further expand AI applications in football performance, commercial strategies, and fan engagement.
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