Sevilla FC Signs Institutional Partnership with Diputación de Sevilla to Promote Regional Identity Globally.

Roger Hampel

Photo Credit: Sevilla FC

Sevilla FC has entered into a new institutional sponsorship agreement with the Diputación Provincial de Sevilla, aimed at promoting the image of Seville and its province on the international stage. The agreement confirms the club’s strategic positioning not only as a football institution, but also as a cultural and regional ambassador.

The partnership is designed to highlight Seville’s identity through football, leveraging Sevilla FC’s global reach and strong connection to its local roots. As part of the agreement, the Diputación’s logo will be featured on the kits of Sevilla FC Genuine.

A Strategy Rooted in Local Engagement and Global Visibility

This collaboration builds on Sevilla FC’s dual positioning as a club with international reach and deep local integration. The partnership will be activated through:

• Sevilla FC Genuine shirt branding with the Diputación logo

  
  

• Joint educational and community initiatives, including visibility in the popular ‘Sácale Partido al Cole’ school program

  
  

• Multimedia content campaigns featuring first-team players interacting with themes, locations, and culture from across the province of Seville

  
  

The agreement provides a platform for co-branded civic promotion, using football to connect institutional messages with a wide-ranging audience, including fans, students, and international followers of the club.

Focus on Social and Educational Engagement

In particular, the ‘Sácale Partido al Cole’ program—a long-running educational initiative designed to teach values through football in schools—will receive support and visibility through this collaboration. The program allows the club and public institutions to co-deliver social impact content, and now the Diputación will become a core partner in its delivery.

Additionally, Sevilla FC players will feature in short video clips designed to highlight the geography, culture, and identity of the Seville region. These pieces of content will not only promote the area but also serve as tools for local engagement and tourism promotion.

A Model for Institutional Football Sponsorship Sevilla FC Diputación de Sevilla

Unlike commercial partnerships, this agreement reflects the increasing use of football as a vehicle for territorial branding and civic engagement. Public institutions such as regional governments and city councils have increasingly partnered with clubs to:

• Expand tourism reach

  
  

• Promote regional values and identity

  
  

• Amplify public messaging through high-visibility sports platforms

  
  

Sevilla FC, which has participated in European competitions regularly and maintains a strong media presence abroad, offers the Diputación a ready-made platform to showcase Seville beyond Spain’s borders.