Roger Hampel
Photo Credit: Southampton FC
Southampton FC has announced the launch of TURF, a creative design studio aimed at bringing the club’s in-house creative expertise to external businesses. Known for its innovative approach to branding and content creation, the studio will now extend its services beyond football, offering creative solutions to companies in need of standout branding and marketing campaigns.
What is TURF?
TURF is an evolution of Southampton FC’s internal creative team. After years of working on high-impact branding and campaigns for the club, the team is now expanding its focus to serve businesses outside the sports industry. TURF is designed to address the needs of fast-paced industries, combining top-tier design, storytelling, and strategy to deliver visually striking and impactful results.
Services Offered by TURF
The studio provides a wide range of services, including:
• Branding & Identity
• Art Direction
• Graphic Design
• Content Creation
• Brand Strategy
• Web Design
By leveraging their experience with Southampton FC, TURF applies the same level of passion and professionalism to external projects, ensuring clients receive tailored solutions that stand out.
Who Can Benefit from TURF?
TURF caters to a diverse range of clients, from local Southampton businesses to larger organizations. The studio has already established a reputation with existing club partners, many of whom now work with TURF on a retainer basis.
For event organizers hosting activations at St Mary’s Stadium, TURF’s knowledge of the venue provides an additional edge, ensuring campaigns and setups are perfectly aligned with the space.
What Sets TURF Apart?
Unlike traditional design agencies, TURF is rooted in the dynamic world of football, giving it a unique perspective on branding and storytelling. This sports background ensures TURF operates with speed, responsiveness, and creativity—qualities that businesses in any industry can benefit from.
Ashley Kirby, Brand and Creative Lead for Southampton FC, highlights the vision behind TURF:
“As a club that prides itself on innovation, we’re thrilled to launch TURF, Southampton Football Club’s very own creative agency. TURF represents a new chapter in how we connect with our fans, partners, and the wider community through bold and imaginative storytelling. This is more than just a creative venture — it’s a platform to share the spirit of Southampton FC with the world in a fresh and exciting way."
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