Roger Hampel
In a strategic move marking a significant reunion, Sparda-Bank West has re-entered into a partnership with Borussia Dortmund (BVB), resuming its role as a Champion Partner after a five-year hiatus. This collaboration, facilitated by SPORTFIVE, reinstates Sparda-Bank West as the exclusive "Banking Partner" of the Champions League finalist, with plans for a long-term commitment spanning at least five years.
Renewed Partnership
The Düsseldorf-based cooperative bank, which boasts 42 branches, previously sponsored BVB from 2006 to 2019. The rekindled partnership underscores both parties' intent to continue their storied association, which saw numerous successful seasons. This long-term commitment is designed to stabilize the club's financial base and enhance fan experiences through innovative banking solutions tailored to meet the needs of BVB supporters.
Shared Values and Community Focus
Carsten Cramer, Managing Director of Borussia Dortmund, expressed enthusiasm about regaining such a reliable and trustworthy partner, noting that Sparda-Bank aligns well with the club's values and community-oriented ethos. Andreas Lösing, Chairman of the Board at Sparda-Bank West, emphasized the bank's core principles of community, cohesion, and shared goals, which resonate deeply with the spirit of football and are vividly embodied by BVB.
Strategic Activation and Regional Engagement
The partnership is set to leverage the immense emotional and passionate support of Borussia Dortmund’s fanbase, providing Sparda-Bank West with an ideal platform to engage with the community and strengthen its regional ties. Thomas Joos, Vice President Team Borussia Dortmund at SPORTFIVE, highlighted the benefits of this renewed partnership, pointing out the mutual advantages of emotional engagement with fans and the reliable support of a familiar partner.
Source/Credit: Sportfive Germany