Roger Hampel
Photo Credit: FC Barcelona
In an exciting new chapter of FC Barcelona’s ongoing partnership with Spotify, British band Coldplay will have their logo featured on the club’s jersey for the upcoming Clásico match against Real Madrid on October 26, 2024. The emblem, inspired by Coldplay’s latest album, Moon Music, will also be showcased by Barcelona’s women’s team in their match against Eibar on November 2. This collaboration highlights the synergy between music and sports, deepening fan engagement and adding another layer of global appeal to both the band and the football club.
A New Tradition with Spotify and FC Barcelona
Since teaming up with Spotify, FC Barcelona has consistently bridged the worlds of music and football, previously featuring artists like ROSALÍA, KAROL G, and The Rolling Stones on their jerseys. Coldplay’s logo marks the latest in a line of collaborative branding efforts that spotlight Spotify’s artist partnerships. This synergy allows fans to celebrate both musical and athletic passions, making each matchday a unique cultural event.
According to Spotify, Coldplay holds the title of the most-streamed British band on the platform, with numerous songs like "Viva La Vida" forever linked to Barcelona’s historical moments, including their treble-winning season in 2009. This collaboration not only reinforces the connection between the band and the club but also emphasizes Spotify’s goal of combining music with the passion of football.
Special Coldplay-Branded Merchandise
In addition to the match jerseys, Barcelona will release a limited-edition clothing line in collaboration with Spotify and Coldplay. Available for purchase at Barça Stores and on the club's website starting October 18, the merchandise will include exclusive jerseys, hoodies, scarves, and t-shirts featuring elements of Coldplay’s Moon Music album artwork. A select few jerseys will include special fluorescent detailing and signatures from the matchday squad, creating a unique memento for fans and collectors alike.
Supporting a Global Cause
This collaboration between FC Barcelona, Coldplay, and Spotify goes beyond sports and music, as proceeds from the special Coldplay-branded merchandise will support the UN Refugee Agency (UNHCR) and the FC Barcelona Foundation. This initiative highlights how the partnership is rooted in shared values, including a commitment to community and social impact, using the power of football and music to bring people together and make a positive difference in the world.
Statements from Key Partners
Coldplay expressed their excitement, saying, “We’re honored that Spotify has chosen to feature our Moon Music design on the shirt of FC Barcelona. We’ve had a special relationship with the city and the club for many years, and we’re proud to support the UNHCR in their life-saving work for refugees.”
Marc Hazan, Spotify’s VP of Partnerships and Marketing, noted, “Coldplay’s connection to Barça runs deep, and we are thrilled to celebrate that history with fans worldwide. Moon Music is the perfect moment to highlight the unifying power of football and music.”
Meanwhile, Juli Guiu, VP of Marketing for FC Barcelona, stated, “Through our partnership with Spotify, Coldplay will feature on the Barça shirt for El Clásico, marking yet another way we bring fans closer to the club. This collaboration reflects the mutual love between the band and Barça, forged over years of shared experiences.”
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