Roger Hampel
Stoke City FC is pleased to announce the extension of its partnership with Macron, the Bologna-based technical kit supplier, until the end of the 2026/27 campaign. This renewal marks a decade-long collaboration that has seen the club and Macron deliver a series of bespoke and exclusive kit designs, resonating deeply with both players and supporters.
A Decade of Design and Innovation
The partnership, which began in 2016, has been characterized by a commitment to innovation and a shared passion for crafting kits that embody the spirit of Stoke City. Over the years, this collaboration has produced unique kits that have not only catered to the technical and performance needs of the players but have also fostered a sense of pride and belonging among the fans.
The success of this partnership was highlighted last month with the launch of the latest Potters’ home kit, which achieved record sales. Fans showed overwhelming support, flocking to the bet365 Stadium to purchase the new stripes, setting a sales record for a Championship season launch weekend.
Fan-Centric Design Approach
Looking ahead, Stoke City is taking an even more community-focused approach by involving the fans directly in the design process. "For the 25/26 home kit, we have effectively designed it by engaging our supporters through a Fan Assembly," explained Simon King, Chief Operating Officer of Stoke City. This initiative reflects the club's dedication to its fan base, ensuring that the supporters' voices are heard and integrated into the very fabric of the team's identity.
Strengthening Ties and Looking Forward
Gianluca Pavanello, CEO of Macron, expressed enthusiasm about the extended partnership, noting, "Our decade-long relationship with Stoke City FC proves that we work well together and share the same sporting values. It is exciting for us to continue providing them with teamwear that not only satisfies the players’ technical and performance needs but also gives supporters a clear sense of belonging."
Macron's commitment to quality, advanced technology, and sustainable fabrics, combined with a flair for style and original, customized graphics, underscores the success of their approach. These elements are crucial to the 'Macron recipe'—a formula that ensures the delivery of top-quality products and establishes long-lasting relationships, like the one with Stoke City.
Source: Stoke City FC
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