Roger Hampel
Photo Credit: The FA
Subway®, one of the world’s largest restaurant chains, has announced a landmark partnership with Women’s Professional Leagues Limited (WPLL), becoming the Official Title Partner of the Women’s League Cup in the UK. As part of this agreement, the competition will now be known as the Subway® Women’s League Cup, starting this season.
Investing in the Growth of Women’s Football
This multi-year partnership is a significant step in advancing women’s football, delivering critical investment into a key domestic competition. Subway’s commitment aligns with its broader mission to promote active lifestyles and improve accessibility to sports in communities across the UK. By joining forces with WPLL, Subway is helping to ensure the continued growth of the women’s game, fostering inclusivity and creating opportunities for players, fans, and local communities.
Fresh Moves Meets Women’s Football Subway Women’s League Cup
The partnership expands Subway’s “Fresh Moves” initiative into football. Launched in 2024, Fresh Moves focuses on encouraging physical activity through strategic collaborations with growing sports organizations, including GB Basketball, Breaking GB, and Skateboard GB. By backing the Women’s League Cup, Subway further establishes its presence in UK sports, reinforcing its commitment to fostering an active and healthy society.
Statements from Subway and WPLL Leadership
Kirstey Elston, EMEA Brand & UK & Ireland Marketing Director at Subway, emphasized the importance of the partnership:“The partnership with WPLL represents a significant step forward in our Fresh Moves initiative. By partnering with the Women’s League Cup, we’re not just investing in a well-established domestic competition, we’re investing in the future of women’s football, aligning with our mission to make sport more inclusive and accessible in the UK.”
Nikki Doucet, CEO of WPLL, highlighted the transformative potential of the collaboration:“We are thrilled that Subway have come on board as Title Partner for the Women’s League Cup as we continue on our journey to build the most distinctive, competitive, and entertaining women’s football club cup competition in the world. We need partners like Subway who believe in our vision to transform the game and are committed to developing opportunities both on and off the pitch for women in football.”
A Vision for the Future of Women’s Football
The Subway® Women’s League Cup aims to become one of the most prestigious and competitive tournaments in women’s football. This partnership supports WPLL’s ambition to redefine the domestic game, while providing Subway with a platform to engage with millions of football fans and reinforce its brand’s values of inclusivity, health, and community impact.
Key Takeaways
• Subway® becomes the Official Title Partner of the Women’s League Cup under a multi-year deal.
• The competition is rebranded as the Subway® Women’s League Cup.
• Subway’s “Fresh Moves” initiative expands into women’s football, promoting active lifestyles and accessibility.
• The partnership drives vital investment into women’s football, fostering growth and inclusivity.
Comments