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Writer's pictureRoger Hampel

TikTok and MLS to Broadcast Historic Messi-Centric Livestream for Playoff Match.

Roger Hampel

TikTok MLS
TikTok MLS

Photo Credit: TikTok Newsroom


Messi’s Exclusive TikTok Livestream: A First-of-its-Kind Event


On October 25, 2024, soccer fans around the world will have an unparalleled opportunity to witness Lionel Messi in action like never before. MLS, in collaboration with Apple TV and TikTok, is set to present a ‘Player Spotlight: Messi’, where the entire focus will be on Inter Miami CF’s captain during their first match in the Audi 2024 MLS Cup Playoffs Round One Best-of-3 Series.


The live stream will start at 8:45 p.m. ET, streaming directly on TikTok via the official @MLS and @InterMiamiCF profiles. What makes this stream truly unique is that the camera will follow Messi’s every move on the pitch, providing fans with an up-close and personal view of the football legend throughout the match.


TikTok: The Ultimate Destination for MLS Fans


TikTok has grown into a major hub for soccer fans around the world, providing real-time reactions, commentary, and exclusive content. In 2024 alone, nearly 7 million posts have been made related to soccer, showcasing the platform’s global reach and fan engagement.


The @MLS TikTok account, with 65% of its followers based outside the U.S., leads North American sports leagues in global engagement. The Player Spotlight featuring Messi is set to enhance this trend, delivering a new way for fans to engage with their favorite players through an innovative, live-streamed match.

This is the first time in history that TikTok will stream a live soccer match entirely focused on a single player, offering a more intimate connection with Messi’s performance on the field.


How to Watch Messi’s Playoff Debut on MLS Season Pass


For those looking for more than just Messi’s spotlight, Inter Miami CF’s entire playoff match will be available on MLS Season Pass on Apple TV, starting at 8:30 p.m. ET. Whether or not you have a subscription to MLS Season Pass, fans can enjoy the match for free across a variety of devices, including Apple TV, smart TVs, game consoles, and the web.


Apple TV’s partnership with MLS ensures that every match of the postseason, including the MLS Cup Final presented by Audi, will be broadcast live for global audiences.


Messi’s Historic Playoff Appearance for Inter Miami CF


This playoff match marks a significant milestone for Inter Miami CF and Messi himself. Joined by star teammates Luis Suárez, Sergio Busquets, and Jordi Alba, Messi’s debut in the Audi MLS Cup Playoffs is expected to draw massive attention globally.


Having secured the 2024 Supporters' Shield, Inter Miami CF is set to face the winner of the Eastern Conference Wild Card match, which takes place on October 22. With such a star-studded lineup, Inter Miami enters the playoffs as one of the top contenders for the MLS Cup.


MLS Season Pass on Apple TV: Your Gateway to the 2024 MLS Playoffs


For fans eager to follow every twist and turn of the 2024 Audi MLS Cup Playoffs, MLS Season Pass on Apple TV offers extensive coverage. From Round One to the final match of the season, every playoff game will be broadcast live on the platform, allowing fans to experience the excitement of the postseason.


Apple TV’s MLS Season Pass provides easy access to matches across devices, ensuring that fans around the world can tune in to the action wherever they are.


Conclusion: A New Era of Soccer Streaming


With the exclusive Messi spotlight on TikTok and full playoff coverage on Apple TV’s MLS Season Pass, soccer fans have more ways than ever to connect with the game. Whether you're a dedicated Messi fan or following Inter Miami CF's journey toward the MLS Cup, this new streaming format brings an immersive and unprecedented viewing experience to the global stage.

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