Roger Hampel
Photo Credit: Juventus FC
Juventus has officially announced a new two-year partnership with TIM, Italy’s leading telecommunications company. The agreement sees TIM become a Premium Partner of the club, further strengthening its presence in the world of sports sponsorship. This collaboration highlights TIM’s commitment to connecting people through shared passions, particularly football.
Key Features of the Partnership
• Sleeve Sponsorship: The TIM logo will appear as the Sleeve Sponsor for Juventus' women's first team and men's Under-20 team, ensuring visibility on key platforms.
• Brand Presence at Allianz Stadium: TIM branding will feature prominently during matches played by Juventus' men’s first team at the Allianz Stadium.
• Fan Engagement Activities: TIM will organize exclusive experiences for its customers, giving them the chance to interact with the Juventus world in unique ways.
‘La Forza delle Connessioni’ Campaign
The partnership aligns with TIM’s ‘La Forza delle Connessioni’ campaign, which emphasizes how connections bring people closer together. This initiative underscores the value of shared moments, whether in the stadium or at home, fostering a sense of unity among fans.
Statements from Juventus and TIM
Francesco Calvo, Managing Director Revenue & Institutional Relations at Juventus, said:"Two companies that constantly strive for excellence, setting themselves ambitious and innovative goals. Always involved in the world of sport, and football in particular, we are delighted that TIM, by partnering with Juventus, has decided to have maximum visibility on the sleeve of our women's first team and U-20 side, as a testimony to the valuable path undertaken. We are convinced that the passion that drives both our companies can represent strong value for our fans."
Andrea Rossini, TIM's Chief Consumer, Small & Medium, and Mobile Wholesale Market Officer, added:"We are particularly proud of this partnership with Juventus, a new collaboration in line with the values of sport that does not divide but unites, just like ‘la Forza delle Connessioni di TIM’. The agreement confirms TIM's focus on the world of football, an integral part of our culture and tradition with which we have always shared ideals such as dedication, healthy competitive spirit and passion."
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