Roger Hampel
Photo Credit: Tottenham Hotspur
Tottenham Hotspur has signed a two-year partnership with Dashing, a well-known men’s grooming brand in Malaysia. The collaboration aims to increase the visibility of both brands and connect with fans through targeted campaigns and events across the region. Dashing, recognized for its perfumes, deodorants, and grooming products, has been established in Malaysia for over 25 years.
Expanding Fan Engagement in Malaysia Tottenham Hotspur Dashing
The partnership will focus on brand promotion through consumer campaigns, live match watchalong events, and special promotions. These efforts are designed to bring the club closer to its fans in Malaysia, leveraging the strong following that Tottenham Hotspur has built in Asia.
Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, highlighted the significance of the deal:
"We are proud of our dedicated fanbase in Asia, especially in Malaysia, where we have an active Supporters’ Club. This partnership with Dashing will help us engage our fans and offer them new ways to connect with the team."
Dashing's Vision for the Partnership
Dashing, part of Wipro-Unza Malaysia, sees this collaboration as a chance to reach a wider audience. The brand, known for its grooming products like Eau de Toilette, deodorants, and hair styling solutions, aims to inspire young men to express their individuality and confidence.
Saki Goh, Senior General Manager of Marketing at Wipro-Unza Malaysia, commented:
"It’s an honour to partner with Tottenham Hotspur, an iconic English Premier League club. This collaboration aligns with our goal to empower modern men and offer products that help them excel both on and off the field."
Connecting with Fans Through Interactive Campaigns
Dashing plans to engage Tottenham Hotspur fans with various initiatives, including live match events, exclusive promotions, and product giveaways. These activities will allow Malaysian supporters to experience the excitement of Premier League matches and strengthen their connection to the club.
The partnership also underscores Tottenham Hotspur’s commitment to growing its fan engagement strategy, focusing on key regions like Southeast Asia where the club has a strong and loyal following.
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