Roger Hampel
Tottenham Hotspur has announced a partnership with Netflix to celebrate the launch of Squid Game Season 2, featuring activations around key Premier League fixtures.
Photo Credit: Tottenham Hotspur
Tottenham Hotspur revealed a collaboration with Netflix to support the highly anticipated release of Squid Game Season 2. Following the global success of Season 1—Netflix’s most-watched series in history—this partnership combines football, entertainment, and fan engagement during the festive season.
Activations at Tottenham Hotspur Stadium
The partnership coincides with Tottenham Hotspur’s Premier League matches against Liverpool (22 December) and Wolverhampton Wanderers (29 December), where fans can expect:
• Squid Game guards roaming the stadium in iconic pink jumpsuits for photo opportunities.
• A giant Young-hee doll blimp featured outside the stadium, a nod to the famous 'Red Light, Green Light' game.
• Stadium LED visuals and the Squid Game Season 2 trailer showcased at half-time during the Liverpool match.
Digital and Social Content
Tottenham Hotspur will release exclusive Squid Game-themed content featuring: •• Men’s and Women’s players participating in challenges inspired by the show. •• Unique content across the Club’s digital platforms to engage fans globally.
Statements from Leadership
Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, stated:
“Squid Game 2 will undoubtedly be one of the most talked-about shows over the festive period and our partnership with Netflix places the Club at the centre of popular culture. This is yet another exciting way to enhance the matchday experience and bring our fans fresh, engaging content across digital channels.”
Why This Matters
This partnership represents a strategic crossover between football and popular culture, showcasing how clubs can align with globally recognized entertainment brands to:
•• Enhance matchday experiences with interactive activations.
•• Deliver fresh content that engages fans in unique, creative ways.
•• Position Tottenham Hotspur at the forefront of global entertainment collaborations.
Tottenham Hotspur’s collaboration with Netflix for Squid Game Season 2 highlights the evolving synergy between sport and entertainment. By bringing iconic visuals, player challenges, and interactive experiences to matchdays, the Club continues to innovate and engage fans across the globe.
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