Roger Hampel
Ajax and TUI have announced the extension of their partnership until 2030. This continuation marks a milestone in a long-standing association that began in 2014, highlighting TUI's role as Ajax’s Official Travel Partner.
Deepening Ties with a Winning Strategy
Ajax, a premier football club known for its rich history and significant impact in European football, has once again chosen to trust TUI, the world's largest travel organization, with managing its international travel logistics. This extended partnership, set to last at least until 2030, emphasizes TUI's integral role in facilitating Ajax’s travel needs for training camps and European away matches.
Menno Geelen, Ajax’s Commercial Director, expressed enthusiasm about the renewal, appreciating TUI’s decade-long commitment and high-quality service. He noted, "The quality of service we experience is exceptional, something that is not only recognized by our team but also echoed by our players, staff, and international relations."
TUI’s Commitment to Excellence
TUI has consistently set high standards in organizing travel for Ajax, showcasing its capability to handle complex travel arrangements that cater to the specific needs of a top-tier football club. Arjan Kers, General Manager of TUI Netherlands, emphasized the company's dedication to maintaining high standards. "Our partnership with Ajax allows us to showcase our comprehensive travel services to millions of fans and followers," Kers said, underlining the dual benefits of logistical support for Ajax and significant exposure for TUI's diverse travel offerings.
Strategic Benefits for Both Parties
The collaboration between Ajax and TUI is a textbook example of a mutually beneficial partnership. For Ajax, the arrangement ensures that their logistical needs are expertly handled, allowing the club to focus on football. For TUI, the partnership offers a unique platform to enhance brand visibility and engagement with millions of Ajax fans worldwide.
The extended partnership also reflects a shared commitment to quality, reliability, and fan engagement—key elements that resonate well with the values of both Ajax and its global fanbase.
Source: Ajax AFC Media
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