Roger Hampel
FOT: US Soccer
U.S. Soccer has inked a multi-year, global deal with Sportradar, a leading sports technology firm. The partnership aims to broaden the reach of U.S. Soccer's content and betting data, attracting a more expansive global audience.
Sportradar gains exclusive rights to manage and disseminate official betting and media data of U.S. Soccer, both domestically and internationally. The company also secures the unique right to live stream U.S. Soccer matches for betting services outside the U.S. The partnership covers over 111 annual matches from both the U.S. Men's and Women’s National Teams, including key tournaments like the SheBelieves Cup and the Lamar Hunt U.S. Open Cup.
Both entities plan to develop specialized data-driven solutions to deepen fan engagement, monetize more effectively, and attract a younger generation of supporters. These efforts align with several major international soccer events featuring U.S. teams that will be held in the coming years, such as the 2024 Copa America, the 2024 Concacaf W Gold Cup, the 2026 FIFA Men’s World Cup, and the 2028 Olympic Games in Los Angeles.
To ensure the integrity of the sport, U.S. Soccer will utilize Sportradar’s Universal Fraud Detection System, among other integrity services.
The deal marks a significant move for U.S. Soccer in a period poised for unprecedented growth in American soccer history, solidifying its partnership with an industry leader like Sportradar. This collaboration is also in line with Sportradar's recent agreements with major soccer organizations such as FIFA, UEFA, and CONMEBOL, further establishing the company's commitment to innovate in the areas of sports technology and betting.
Source: www.ussoccer.com
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