Roger Hampel
Venezia FC is set to start the 2024/25 Serie A season with a significant partnership, having announced Cynar Spritz as its Main Partner. This collaboration is celebrated not only for its commercial prospects but also for its deep cultural resonance with the region's heritage.
A Partnership Rooted in Regional Pride
The partnership between Venezia FC, a historic football club, and Cynar Spritz, an iconic Venetian aperitif, is a match made in heaven, symbolizing a blend of sports, culture, and local pride. This association is especially significant as both entities embody the spirit and traditions of the Veneto region. Cynar Spritz, known for its unique artichoke-based bitter taste, was created in Veneto in 1950 by Angelo Dalle Molle, making it a regional treasure just like the football club.
Brand Visibility and Fan Engagement
Cynar Spritz will enjoy prominent brand visibility as it will appear on the front of Venezia FC's official jerseys starting from their first match against Lazio at Stadio Olimpico on August 18. The partnership extends beyond the jerseys, with Cynar Spritz also set to receive significant brand exposure at Venezia FC’s home ground, Stadio Pier Luigi Penzo. Moreover, the partnership plans include various communication initiatives and a special event aimed at fans, details of which will be disclosed shortly.
Shared Values and Vision
Filippo Antonelli, Sporting Director & General Manager at Venezia FC, expressed his enthusiasm about the partnership, noting that it was envisioned even before the club's latest promotion to Serie A. "This partnership unites two entities that share common values and visions, representing an important step in our club's growth trajectory," Antonelli remarked.
Alberto Ponchio, Marketing Director at Campari Group, emphasized the historical and forward-looking aspects of the collaboration. "This partnership is a perfect example of how we can turn our storied pasts into a springboard for future success. The upcoming season will be filled with initiatives that highlight our shared values and objectives," Ponchio added.
About Cynar Spritz
Cynar Spritz builds on the legacy of Cynar, an artichoke extract aperitif known for its bittersweet flavor and herbal notes, now blended with prosecco and soda for a refreshing twist. Owned by Gruppo Campari since 1995, Cynar has made a name for itself both in Italy and internationally, appealing to those who prefer a drink that stands out from the typical selections.
About Venezia FC
Venezia FC, founded in 1907 and based in the historic city of Venice, is a club with a rich history in Italian football. Known for its dedication to sporting excellence and community engagement, the club also plays a crucial role in promoting local culture and supporting social initiatives. Venezia FC's return to Serie A is a testament to its resilience and commitment to high-performance standards.
Source: Venezia FC Media
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