Roger Hampel
Photo Credit: Vfl Wolfsburg
In an innovative step towards sustainability, VfL Wolfsburg has partnered with Kassel-based eco-fashion brand soki to revolutionize football merchandise. Under the mantra "Out with the old, in with the new," this collaboration breathes fresh life into retired VfL Wolfsburg apparel, creating unique, eco-friendly items for the club's green-and-white fan base.
From Jerseys to Jewels: Giving Old Textiles a Second Life
Through the art of upcycling, soki transforms items like old jerseys and shorts into stylish, functional products. Each piece is a one-of-a-kind creation, turning discarded materials into must-have merchandise for fans. With this initiative, VfL Wolfsburg not only reduces waste but also highlights the growing importance of sustainability in football.
Exclusive Upcycled Merchandise Line VfL Wolfsburg soki
The collaboration has given rise to an exclusive line of upcycled VfL Wolfsburg products, including:
- T-Shirt VfL Pocket Upcycling (€35)
- T-Shirt VfL Pocket Kids Upcycling (€30)
- Brustbeutel VfL Upcycling (€25)
- Loop-Schal VfL Upcycling (€15)
- Schlüsselband VfL Upcycling kurz (€15)
- Scrunchie VfL Upcycling (€10)
- Tasche VfL Upcycling klein (€25)
Each product carries a story, symbolizing the transformation of once-forgotten textiles into cherished fan favorites.
soki: Eco-Fashion VfL Wolfsburg soki
Founded in Kassel, soki is an eco-fashion label committed to sustainable practices. With their motto, "Don’t worry, wear happy!", soki focuses on creating high-quality, environmentally friendly pieces. Their designs are infused with love and passion for fashion, people, and the planet.
Kira Kimm, founder and owner of soki, shares her excitement about the collaboration:"We are thrilled to have established this regional partnership with VfL Wolfsburg. Together, we transform jerseys and shorts from past seasons into new and cool upcycled products for VfL fans. Recycling materials is not just a symbol for us but also a statement that old textiles deserve a second life instead of ending up in landfills."
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