Salem Badughaish
Visit Saudi and La Liga have signed a global partnership deal that will see the Saudi tourism authority become the official travel destination of the Spanish football league. The deal is reportedly worth $1 billion over five years and will see Visit Saudi promote Saudi Arabia to La Liga fans around the world. The partnership will also see La Liga teams and players visit Saudi Arabia for a number of events, including pre-season tours and matches. In addition, Visit Saudi will have branding rights at La Liga matches and on La Liga's digital platforms.
The deal is a major coup for Visit Saudi, which is looking to attract more tourists to the country. Saudi Arabia is already a popular destination for Muslim pilgrims, but the government is hoping to attract more leisure travelers. La Liga is one of the most popular football leagues in the world, with a global audience of over 500 million people. The partnership with Visit Saudi is a way for La Liga to expand its reach and attract new fans. The deal is also a sign of the growing relationship between Saudi Arabia and Spain. The two countries have been working together to boost trade and investment, and this partnership is another example of that cooperation.
Here are some of the specific terms of the deal:
- Visit Saudi will become the official travel destination of La Liga.
- La Liga teams and players will visit Saudi Arabia for a number of events, including pre-season tours and matches.
- Visit Saudi will have branding rights at La Liga matches and on La Liga's digital platforms. The deal is reportedly worth $1 billion over five years.
- The deal is expected to boost tourism in Saudi Arabia and help to promote the country to a global audience. It is also a sign of the growing relationship between Saudi Arabia and Spain.
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