Roger Hampel
Photo Credit: Athletic Club
Vueling and Athletic Club have taken their partnership to new heights—literally. On Tuesday, the airline revealed the club’s first-ever personalised aircraft, which will debut when the team travels to Istanbul to face Fenerbahçe SK in the UEFA Europa League.
The customised Vueling A320 features striking imagery of Athletic Club’s crest, iconic red-and-white colors, and images of players like Iñaki and Nico Williams, Oihan Sancet, Dani Vivian, Oscar de Marcos, and Unai Simón. Along the fuselage, the unmistakable roar of "ATHLEEEEEEEEEEEEEETIC" is written, with the club’s classic rallying cry, "AUPA ATHLETIC!" emblazoned on the plane’s undercarriage, making it visible during take-offs and landings.
A Unique Presence Across Europe Vueling Athletic Club
While the aircraft will primarily serve Vueling’s regular network of over 250 European routes, it will also act as a flying ambassador for Athletic Club, showcasing the team’s identity across the continent.
The interior design of the plane is equally distinctive, with headrests featuring red-and-white covers and the motivational message: "Flying under the radar, we'll reach great heights." This phrase reflects the spirit of the team, often referenced by players such as Iñaki Williams to capture their determination and humility. Additional branding elements adorn luggage compartments, windows, and even bathroom mirrors, ensuring a fully immersive experience for passengers.
Strengthening a Longstanding Partnership
Vueling has been Athletic Club’s official airline since 2018, and the relationship was renewed this summer for at least two more seasons, with an option for a third. As part of the agreement, Vueling’s logo will continue to feature prominently on the team’s playing shorts and training gear, along with enhanced visibility across press and matchday assets.
Sandra Hors, Vueling’s Director of Corporate Affairs, Brand, and Sustainability, highlighted the strategic importance of the collaboration. “This customised aircraft reinforces our partnership with Athletic Club,” she said. “It’s a reflection of our shared values—teamwork, ambition, and commitment to the region—and strengthens Bilbao’s connectivity with Europe.”
A Partnership Built on Shared Values
The collaboration between Vueling and Athletic Club goes beyond sponsorship. Both entities pride themselves on maintaining their unique identities. Athletic Club’s historic commitment to nurturing Basque talent aligns seamlessly with Vueling’s regional roots and focus on continuous improvement.
This initiative marks a significant milestone in Vueling’s journey as a premium sponsor, not only supporting Athletic Club’s logistics but also amplifying its international visibility.
Source: Athletic Club
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