Roger Hampel
Wayfair, one of the world’s largest online destinations for home goods, has joined forces with Brighton & Hove Albion as the official partner for the 2024/25 football season. This exciting collaboration bridges the gap between home enthusiasts and football fans, marking a significant partnership in the world of sports and home decor.
A Partnership for the Fans Wayfair Brighton & Hove Albion
The partnership offers extensive branding opportunities, with Wayfair’s presence set to be highlighted across various platforms. Throughout the 2024/25 season, Wayfair will have a strong presence at Brighton’s American Express Stadium, as well as across digital platforms and social media. This wide-reaching visibility will allow Wayfair to strengthen its brand in front of a passionate football audience while creating meaningful connections with both Albion fans and home enthusiasts.
In addition to branding, this collaboration promises fans and customers exclusive promotions, exciting competitions, and engaging content. The partnership aims to celebrate the vibrant relationship between the comfort of home and the passion for football, offering fans the chance to blend their love for the sport with stylish, functional home setups.
A Unique Blend of Home and Sport
David Twehues, CMO of Wayfair Europe, emphasized the shared vision between Wayfair and Brighton & Hove Albion. "The partnership with Brighton & Hove Albion is a unique blend of sports and home. We’re committed to ensuring that our customers can enjoy the best of both worlds — whether it’s creating the perfect match-day setup or discovering stylish, functional home goods that reflect their love for the game," said Twehues.
This sentiment is echoed by Russell Wood, head of commercial at Brighton & Hove Albion, who stated, "Wayfair is a great global organisation to be working with. We have similar approaches to customer and fan experiences. We are really excited about partnering with Wayfair for the 24/25 season and hopefully many more years to come."
Connecting Home and Football
The partnership arrives on the heels of Wayfair’s latest UK brand campaign, 'Get It Out Of Your Head And Into Your Home'. This campaign, now in its third iteration, spans TV advertisements, social media campaigns, and out-of-home elements, all emphasizing Wayfair’s diverse product range and their commitment to helping customers bring their visions to life.
With football being such an integral part of many households, this collaboration with Brighton & Hove Albion aligns perfectly with Wayfair’s mission to help customers create spaces that truly feel like home. The ability to integrate match-day excitement with home comforts presents an exciting opportunity for fans to enhance their living spaces, blending passion for football with interior design.
Source: Brighton & Hove Albion
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