Roger Hampel
Photo Credit: Inter
FC Internazionale Milano (Inter) has officially announced its first-ever partnership agreement in Saudi Arabia, with Zain KSA becoming the club’s first Official Regional Partner. This collaboration, valid for the 2024/25 football season, marks an important milestone for both organizations, highlighting their shared commitment to innovation and fan engagement.
Partnership Details
As a leading provider of innovative technology and telecommunications solutions in Saudi Arabia, Zain KSA will make its debut in Italian football by leveraging Inter’s globally recognized brand. The partnership aims to provide innovative digital experiences tailored to sports fans in Saudi Arabia, further enhancing Zain KSA’s reputation as a forward-thinking brand within the Kingdom.
Through this agreement, Zain KSA will utilize its cutting-edge 5G network to deliver personalized home packages and Inter-themed special-edition routers, enabling football fans in Saudi Arabia to stay connected and engaged. These offerings will cater specifically to Inter supporters in the region, creating a unique bridge between the club’s Italian heritage and the Middle Eastern market.
Strategic Importance for Inter
The partnership underscores Inter’s growing focus on expanding its presence in the Middle East, a region identified as one of the club’s key global markets. By securing a license from Saudi Arabia’s Ministry of Investment (MISA) in 2024, Inter has demonstrated its long-term commitment to fostering deeper ties within the Kingdom. This collaboration with Zain KSA is a step forward in the club’s strategy to engage its rapidly growing fanbase across the region.
Alessandro Antonello, CEO Corporate at FC Internazionale Milano, commented on the partnership:
“We are very happy to announce our first regional partnership in Saudi Arabia, a key market for developing the Inter brand and one that has shown growing enthusiasm for Inter. Besides being our first partnership in the Saudi Arabia market, this collaboration with Zain KSA also enables us to join forces with a brand that, like Inter, views innovation and care for their community as two fundamental pillars of their growth strategy.”
Benefits for Saudi Football Fans
This partnership aligns with Saudi Vision 2030, which emphasizes creating a vibrant and dynamic society through sports and entertainment. Eng. Maher Al-Fawaz, Chief Sales Officer at Zain KSA, highlighted the broader cultural and societal impact of the agreement:
“This partnership with FC Internazionale Milano aims to promote a culture of sports in the Kingdom in line with our goals to promote a dynamic, connected, and vibrant society. This innovative collaboration meets the growing aspirations of football fans in the Kingdom, attracts international clubs to have activities in Saudi Arabia, and reflects our commitment to contribute to the empowerment of the sports ecosystem in Saudi Arabia.”
A Step Forward for Zain KSA
For Zain KSA, this marks the first football-related partnership of its kind in the region. The collaboration not only highlights Zain’s dedication to improving people’s quality of life through innovative services but also strengthens its position as a key player in Saudi Arabia’s sports and entertainment landscape. By associating with a globally renowned football club, Zain KSA is set to enrich its brand image and connect with a broader audience, particularly football enthusiasts.
Broader Implications
This partnership exemplifies the increasing convergence of sports and technology in Saudi Arabia, where football serves as a key driver of societal engagement and economic development. For Inter, it offers an opportunity to deepen its footprint in a rapidly growing market while reinforcing its global brand appeal. For Zain KSA, the partnership enhances its ability to deliver memorable and impactful experiences to customers, cementing its role as a leader in the Kingdom’s digital transformation.
Source: Inter Milan Media
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