Roger Hampel
Zlatan Ibrahimovic, the iconic footballer and AC Milan Senior Advisor, has made headlines once again by "signing" U.S. sports streaming sensation iShowSpeed to the Milan Futuro team. This new initiative by AC Milan aims to develop young talents for the 2024/25 season. The announcement was made during a lively YouTube broadcast that began at the legendary San Siro Stadium and continued through the heart of Milan.
A Unique Collaboration Unveiled at San Siro
The playful stunt kicked off at San Siro, where Zlatan met iShowSpeed, a charismatic streamer with a massive following. From there, the duo explored Milan, culminating in an exclusive preview of the soon-to-open AC Milan Flagship store on Via Dante. Located near the Duomo, this store promises to be a landmark for both AC Milan fans and tourists, offering an immersive experience into the Rossoneri world.
The Flagship Store: A New Milan Landmark
The AC Milan Flagship store is set to become a central hub for fans, featuring the club's merchandise and interactive experiences. During their tour, Zlatan and iShowSpeed engaged with staff, shared laughs, and showcased the vibrant spirit of AC Milan. In true Zlatan fashion, the Swedish superstar staged the signing of iShowSpeed to Milan Futuro under the guidance of Jovan Kirovski, the new Milan Futuro Sports Development Director and former LA Galaxy Technical Director.
Expanding AC Milan's Global Reach
The collaboration was live-streamed on iShowSpeed’s YouTube channel, which boasts 26.2 million subscribers, and Zlatan's Instagram, with a following of 64.2 million. The video has already garnered 3.7 million views on YouTube and 5.4 million views on Zlatan’s Instagram reel. This strategic move leverages iShowSpeed’s immense popularity, particularly among younger audiences, to bolster AC Milan’s presence in the U.S. market.
AC Milan's U.S. Pre-Season Tour
AC Milan’s partnership with iShowSpeed comes ahead of their Pre-Season Tour in the U.S., where they will play friendly matches against Manchester City in New York City, Real Madrid in Chicago, and FC Barcelona in Baltimore. This tour is a crucial part of AC Milan’s strategy to engage with their growing American fanbase.
Innovation and Fan Engagement
This innovative partnership between Zlatan Ibrahimovic, iShowSpeed, and AC Milan exemplifies the club’s commitment to fan engagement and global expansion. By integrating a popular sports streamer into their new Milan Futuro project, AC Milan not only entertains but also connects with a broader audience, setting the stage for future developments in the world of football.
Source: AC Milan Media
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